Why is RWD Palm & RWD Fern in Medavakkam not selling?

When they started RWD Palm in 2006, it was all glory when you visit the project. A walled community, only 170 houses, very nice model house, rightly priced, amenities from Swimming Pool to grocery stores in the community, a neatly finished model house, completion in 8 months, etc, etc. Come to present day. Its nearing 4 years and the project is not complete. Whats worse is they still have few houses to sell and no one is ready to buy with RWD. What went wrong?

(*) RWD is an immature company when it comes to residential projects. They do have constructed few commercial buildings, but residential buildings are a different case. Managing a commercial project is much easier, because you have only one customer for the whole building. In case of residential housing project like RWD Palm, each of the house owners booked at a different time. They had different preferences in interiors and had their own modifications. RWD couldn't simply manage all these houses which were coming up in different phases. One house might have gone to plastering stage, while the other one would have started digging for the basement. Essentially, the material management and personnel management becomes a little tough and they had no clue of how to manage - leading to inevitable delays

(*) Though the both newspaper & online advertisements were really nice and the stalls in the exhibitions were good, the word-of-mouth mode didn't work well. If I'm right they don't have any happy customers. Even my name is listed as a happy customer in the site, but believe me, I'm not a happy customer. Any prospect who talk to few of the the existing owners, would simply walk away from the project.

(*) RWD was too greedy. Only for the first phase of houses they had it rightly priced. Rest of the houses were way too high. A 1100 sq ft 2 BHK was charged at 50L. One cent land costs 3L to 5L in that area. Add Rs 1,000 to Rs 1,500 per sq ft for an engineer / construction company to build a house on that land. You do the math. The same house can be done in 25L to 30L. Did I mention that no need to wait for years and you can build it in 4 months flat?

(*) All the promises were broken. They advertised and promised that the RWD Palm project is a small community of 170 houses only. But then later, they introduced RWD Fern - the flats in the project to make more money. That increased the crowd in the community. They said all the amenities will owned by the Owners association. But it didn't happen that way. The Swimming Pool, Gym and other amenities are owned by RWD. Whats worse is, still after paying the a membership fees of Rs 20,000 to Rs 1,00,000 (depending on when you booked the house/flat), you have pay monthly Rs 600/- in the name of maintenance to use these facilities.All the Unisex Saloon, Cafeteria, and other few blah, blah blah they mention in the advertisement (even in the latest ad in Sep '09), doesn't even exist inside the compound.

(*) They act weird and have their own dumb reasons. They never think of the people who live there. The best example are the power crisis and water issue. With this attitude towards the customers, there is no wonder they are no selling the houses and apartments.

Anyways, The RWD Palm & Fern in Medavakkam is a huge flop for them. Unless they realize the mistakes from the past and correct them, their future projects are also going to be similar disaster.